Decoratio • Daniel Martin

Context:: Decoratio is the first social platform for deco-enthusiasts. With a daily updated database based on a revolutionary scrapping technology, users can find more than 2 million products from the principal decoration and furniture stores, tag and share images or simply seek out ideas for inspiration.

The art direction of Decoratio relies heavily on the use of images, as these are the primary information units on the platform. This visual approach ensures that content is engaging and put the spotlight on Decoratio's function.
With a palette selection that balances modernity with a serene and classy look, Decoratio branding aims to create elegance as a trigger for users' inspiration and curiosity.
Decoratio naming comes from Latin, but the meaning remains understandable enough in other languages such as English or Spanish. The branding takes advantage of this reference basing its primary mark on a Roman-inspired typography.

Complementing the set and following the theme, the wordmark's typography ligatures are used to create a symbol that represents a Classical order column.
Being imbued with concept and meaning, the typographic elements of the branding play a crucial role. Decoratio's communication relies heavily on dynamic and fun compositions, which are carefully designed to awaken the user's curiosity and interest.

In contrast to the wordmark's serif, and fitting perfectly into the modern-but-classic concept, Futura is the typography selected for text bodies on communication, web, and app.