Happy Kids (17)2024

In contrast to the stylized and editorial look of model's photographs, Happy Kids' branding is supported by compositions with a youthful, fresh, and slightly naive tone.

Diversity is one of the core values of Happy Kids as a business, and the art direction tries to reflect that through joyful compositions in a fun and committed way.

With a palette inspired by classic kindergarten colours, Happy Kids' wordmark steals the spotlight with its catchy, fluffy, and likeable look.

By combining the brand's initials into a glyph with the same typographic style, a distinct monogram logo enhances branding applications.

As a direct and obvious reminder of happiness, the logotype set is complemented with a smiley symbol. Designed to complement the wordmark, but with enough personality to be the driving force behind numerous brand executions.

Happy Kids' communication features an array of classic and simple design layouts. Driven by the colour palette, these designs perfectly align with the brand's tone and effectively reinforce its messages and its commitment to creating a positive impact on the lives of the kids it represents.

The smiley symbol serves as the primary element for brand identification. Reflecting the aforementioned diversity, this symbol is consistently portrayed in various colour combinations across different platforms.

This dynamic use of colours not only reinforces the brand's inclusive and vibrant identity but also ensures a fresh and engaging visual experience for the audience.

By maintaining this flexible yet cohesive approach, the brand successfully highlights its commitment to diversity and creativity in every representation.