Brand

2021

• Chord operates an NFT marketplace that allows music creators to sell small percentages of their work's ownership or launch campaigns to fund future works by selling their work in advance.

• Leaving the spotlight on artists' album covers, gig posters and promo material, Chord branding aims to complement said material without shadowing it.

  Using monochromatic references and clean layouts in an overall urban look, Chord communicates directly and assertively.

• Representing the sticker label on a vinyl record, Chord wordmark is sustained by the sense of symmetry given by the character "O".

  The bold typography tries to mirror the bold statement behind Chord concept and its rotund message regarding fair distribution of royalties between artists and fans.

• Along with the Chord symbol, the brand assets are complemented with a more corporate subversion of the wordmark meant to be used on the financial-blockchain side of Chord business.

• The treatment of images and texts in Chord is based on the application of a fluid-like contour shape that wraps around the main elements of a composition. This dynamic shape symbolizes Chord Protocol itself and how it surrounds and shields music creation.

  The character "O" in the wordmark can often be used as a mask to accommodate music related elements such as speakers, cassette tapes, and others.

• Mimicking the virtuous circle that Chord implements, the Chord symbol represents both a musical note as a reference for artists, and headphones as a reference for their audience.

  This mark is used as the primary logotype to identify Chord on social platforms, being also used to represent the Chord cryptocurrency token.

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