Brand

2019

• With Volta, users can invite friends to create virtual running groups, where all individual workouts contribute to the group's overall progress. By overcoming challenges and leveling up, users are rewarded with crypto rewards.

• The app also enables users to challenge other runners or groups, betting those crypto rewards on the outcome and keeping the running sessions engaging and fun.

• Volta's symbol features a "V" with a stroke around it, representing the two core aspects of the app. The interior "V" depicts the runners and the sport, while the surrounding stroke represents the blockchain layer that surrounds it.

• Volta's branding also includes a wordmark with bold and sporty custom lettering, where the negative space inside the glyphs represents an aerial view of runners.

• Volta's art direction embodies a vibrant and energetic aesthetic, characterized by a palette centered on shades of green with accents of pink. This distinctive colour scheme gives Volta a unique and recognizable identity in the crowded blockchain app market.

• The versatility of the Knockout typeface family makes it the perfect choice for conveying the brand's message across different mediums. Its bold yet approachable design ensures clarity and impact in all communications.

• With its fresh and sporty appearance, Volta aims to evoke a sense of excitement and motivation in users, encouraging them to participate actively.

  Through its compelling art direction, Volta sets itself apart as a modern and engaging platform for runners seeking both physical and digital rewards.

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