Daniel Martin • Cryptogemz

Cryptogemz (previously DailyCryptoGems) wants to democratize access to crypto investment information while having fun along the way. The project, which introed as a Twitter newsletter, quickly attracted over 200k daily readers. This redesign aims to establish it as the go-to source for cryptocurrency and blockchain news.

Powered by the rapid appearance of new technologies and protocols, graphic design in the blockchain field often falls victim to the overuse of layout templates and common resources, such as atom backgrounds, isometric illustrations or black&white palettes.
Cryptogemz branding is based on a vibrant but serene colour palette, giving the brand it its own personality while not disrupting its audience or losing its familiarity.
With a monospaced typography, Cryptogemz wordmark is imbued by a tech savvy scent that reinforce its digital soul.
Due to the diverse range of media and platforms where a blockchain company is present, different depictions of the logotype respond to the need to adapt to various environments in a quicker and more agile way.
Gem is a commonly used term in the blockchain field to describe new investment opportunities. Playing with silhouettes and masks of gemstones, this resource is used as the primary recognition generator along the branding.
Cryptogemz communication is simple and direct as it is its visual language, distinctive and effective compositions that convey information instantly to the user in bold and colorful ways.
An acronym depiction of the logotype is used in spaces where the aspect-ratio of the primary wordmark prevents its correct application.

The $GEMZ token's symbol is a gemstone silhouette, making it instantly recognizable and preventing legibility problems if the acronym were used.