Wave (11)2020

Launched in 2013, Wave is the first app created by WLT. Now on its third iteration, it has become the simplest and most useful solution for navigating everyday social situations.

The app seamlessly integrates technology into the user's social life, making it easier to connect with people. Whether they're planning adventures with friends, attending a crowded music festival, or keeping an eye on their kids.

Creating a cohesive visual connection that seamlessly blends the app's name with its functionality. Wave's new symbol depicts an entangled route intertwining to form the letter W, while drawing a point-of-interest icon at its center.

Wave's art direction embraces an abstract geometric approach, creating a modern and visually engaging experience. By incorporating imagery that reflects real-world use cases, the app fosters a sense of relatability and intuitiveness for users.

The new branding stays true to its roots with a colour palette that echoes the 2013 original, keeping the signature cyan blue front and center to ensure brand consistency and recognition.

The advancements that this new version of Wave introduces (such as route options, dynamic ETAs or battery and signal levels), required a complete overhaul of the UI and UX in order to ensure a seamless and intuitive user journey.

Wave 3.0 keeps things simple with a single-screen interface. All contacts and groups with whom the user is sharing their location appear on a unified map. Then, users can tap on any one of those contacts to access an isolated map instance for that specific contact or group.