Daniel Martin (1984) is a Madrid-based designer with over 18 years of experience with a focus on Brand Identity, Art Direction and Product Design. He believes beauty can be found in unexpected places and thinks there's no such thing as an ugly colour.

Here are some (2018-2024) of his recent works:

Bio →

Curiosity isn't just a trait for me, it's the driving force behind my design philosophy. It's what always fuels my passion for uncovering insights, challenging assumptions, and pushing the boundaries of creativity.

My approach is rooted in understanding a brand's unique values and translating them into compelling visual narratives. Committed to creating memorable experiences that leave a lasting impact, I have a deep appreciation for strategically grounded and meticulously crafted digital experiences.

Being comfortable with fast-paced work enviroments (as long as the goals are realistic enough), I usually prefer to work with small teams where communication is strong and creativity flourishes.

I'm currently designing the next generation of digital products as Chief Design Officer @ GeoDB.

My work has been recognized with Awwwards SOTD and Apple's App of the Day.

I met Mark Hamill twice.
New York, 2019.

Career →

With over 18 years of professional experience at the intersection of brand, product, and experience, I've had the privilege of leading teams and shaping impactful design solutions for global brands like Microsoft, Nike, BBVA, Endesa, and Heineken. From app design and user experience to full-scale branding projects.

Experience:
2018 → Current	• Design Director	GeoDB (UK)
2021 → 2022	• Brand Designer	ODIN Protocol (UK)
2018 → 2022	• Design Director	WLT (Spain)
2013 → 2018	• Head of Design • Lead UX/UI	Wave (Spain)
2018 → 2018	• Head of Design, Advisor	Decoratio (Spain)
2013 → 2017	• Creative Director, Partner	Industrias Clayton (Spain)
2012 → 2016	• Chief Design Officer • Lead Designer • Art Director	WNTC (Spain)
2009 → 2011	• Web Designer	Icare Internet Iberica (Spain)

Disciplines:
• Graphic Design • Brand Identity • Creative Direction • Naming • Art Direction • Strategic Design • Product Design • UI/UX Design • Packaging Design • Editorial Design • HMTL/CSS Coding

Clients:
• BBVA • Heineken • Nike • Royal Canin • Microsoft • Gana Energía • Endesa

The place where the work is done, 2024.

Interests →

Get to know me beyond the pixels. A glimpse into the things that inspire me, fuel my creativity, and shape my perspective not only as a designer but also as a person.

Books:
1984. Orwell, George (1949).
Heir to the Empire. Zahn, Timothy (1991).
Meet Me In The Bathroom. Goodman, Lizzy (2017).
JPod. Coupland, Douglas (2006).
Diseñador / Ciudadano. Glaser, Milton (2015).
A Supposedly Fun Thing I'll Never Do Again. Foster Wallace, David (1997).
Bart Simpson's Guide to Life. Groening, Matt (1993).
Now You See It and Other Essays on Design. Bierut, Michael (2017).
The Tao of Bill Murray. Edwards, Gavin (2016).
Murder on the Orient Express. Christie, Agatha (1934).

Comics:
20th Century Boys. Urasawa, Naoki (1999).
Watchmen. Moore, Alan & Gibbons, Dave (1986).
Batman: The Long Halloween. Loeb, Jeph & Sale, Tim (1996).
Uzumaki. Ito, Junji (1998).
The Walking Dead. Kirkman, Robert, et al (2003).
Worlds of Aldebaran. Léo (1994).
Berlin. Lutes, Jason (1996).
Fables. Willingham, Bill (2002).
Death Note. Ōba, Tsugumi & Obata, Takeshi (2003).
New York: Life in the Big City. Eisner, Will (2006).

Music:
Friends of Mine. Adam Green (2003).
Is This It. The Strokes (2001).
LP2. Los Punsetes (2010).
Different Class. Pulp (1995).
The New Fellas. The Cribs (2005).
The Great Escape. Blur (1995).
Blood Visions. Jay Reatard (2009).
If You're Feeling Sinister. Belle and Sebastian (1996).
Yours to Keep. Albert Hammond Jr (2006).
Turn On The Bright Lights. Interpol (2002).

Videogames:
Star Wars: The Old Republic. Bioware (2011).
Assassin's Creed 2. Ubisoft (2009).
Super Mario World. Nintendo (1991).
Alan Wake 2. Remedy Entertainment (2023).
Red Dead Redemption 2. Rockstar Games (2018).
Terranigma. Quintet (1995).
Alone in the Dark 2. Infogrames (1994).
Silent Hill 2. Konami (2001).
Tom Clancy's The Division. Ubisoft (2016).
Star Wars: Battlefront 2. EA Dice (2017).

Movies:
Vertigo. Hitchcock, Alfred (1958).
Once Upon a Time in America. Leone, Sergio (1984).
Napoleon Dynamite. Hess, Jared (2004).
The Empire Strikes Back. Kershner, Irvin (1980).
Blade Runner. Scott, Ridley (1982).
Charade. Donen, Stanley (1963).
Working Girl. Nichols, Mike (1988).
Ghostbusters. Reitman, Ivan (1984).
Chinatown. Polanski, Roman (1974).
The Maltese Falcon. Huston, John (1941).

TV:
Twin Peaks. Lynch, David (1990).
Seinfeld. Seinfeld, Jerry; David, Larry (1989).
Lost. Abrams, J.J.; Lindelof, Damon (2004).
Battlestar Galactica. D. Moore, Ronald (2004).
Severance. Erickson, Dan (2022).
The X-Files. Carter, Chris (1993).
The Simpsons. Groening, Matt (1989).
Northern Exposure. Brand, Joshua (1990).
The IT Crowd. Linehan, Graham (2006).
Futurama. Groening, Matt (1999).

Salamanca, 1987.

“Designers like to think that it's not about how it looks. It's about how it works, or how it communicates, or how it changes the world. All true, except it's also about how it looks. The artifacts we make are the Trojan horses that deliver our ideas to an unsuspecting public. Making them look beautiful (or engaging, or funny, or provocative) is anything but a superficial exercise.”

— Michael Bierut

Whether you have a project in mind, just want to say hi, or even if you have some strong opinions about my musical taste, I'd love to hear from you.

Drop me a line at daniel@dm.works.

Also, Linkedin, Behance and Instagram.